IN RARE FORM
Platinum is the most rare precious metal. It’s so rare that all of the platinum ever mined could fit into the average American living room. That’s a key part of its prestige. That’s also why it’s a fitting choice for the most significant, meaningful, and rare moments in life.
The most pure precious metal, platinum is a fitting symbol for the purest emotions. To be considered platinum, an alloy must be 90% pure platinum. All platinum jewellery manufactured by Moores is is 95% pure. The combination of platinum’s purity, density, and durability means that it’s easier to maintain. It takes a high, resilient polish and is particularly resistant to chipping or any type of metal loss as a result of wear. Its naturally white colour means no need for rhodium plating — although it can be done to bring up an even higher finish.
VITAMIN P
Platinum isn’t only pretty and pure, but it’s completely hypoallergenic, eliminating the possibility of metal related irritations.
Platinum has more heft than other precious metals. That means it feels heavier compared to its size. For this reason, it’s a good idea to handle a platinum piece. In the case of platinum, which is approximately 60% heavier than 9ct. gold and 40% heavier than 18ct. gold, feeling is believing.
AGING WITH GRACE
Platinum’s initial shimmering luster resolves over time, giving way to its celebrated patina—the refined look of well-worn platinum. High finished can me maintained with Rhodium plating or having your pieces polished in our workshop.
